Interest-based Audiences are great for your top of the funnel campaigns because they discover new users/visits and bring them to your store. 

You should use at least 5-10 interests when defining an interest-based audience. 

Thinking about the following questions can help you to define your target audience more easily:

  • What are some hobbies related to your products? e.g. basketball, baking, etc.
  • What are your products used for? e.g. decorating, running, etc.
  • What style do your products have? e.g. handmade, rustic, urban etc.
  • In what situations or contexts are your products used? e.g. weddings, parties, etc.
  • What magazines, media or programs talk about your products? e.g. Sports Illustrated, Vanity Fair, etc.

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