If the Bottom of the Funnel feature is currently disabled on your dashboard it is because Brainity has detected that your store does not have enough traffic.
But why is low traffic an issue?
Retargeting campaigns become available when stores receive approximately 1,000 visits in a week. This is because retargeting is only effective when there are enough people to retarget. And this is why the Top of Funnel campaigns are so important: they generate interest and get visitors to engage with your store.
Once your store pixel has gathered enough data it will automatically enable the Bottom of the Funnel campaign feature, you will be notified by email and given some helpful instructions for how to create retargeting campaigns that dramatically boost conversions.