In order to see the results of your campaigns at the ad level, from the main dashboard screen you will need to click into the part of the funnel you wish to view (Top, Middle or Bottom) by clicking "Edit Campaign". This will bring you to a view of all of the Audiences you have created in that campaign.
(For information about the differences between Dynamic Creative and Single/Carousel ads read this article)
How to view Dynamic Creative Ad results and filter
- Click the Ad set (in the example image below the Audience to click is called "Branity- Feb add to cart"). This will reveal the ad set below it (in the example below, the ad set is named Free trial offer).
- Then click the 3 dots next to the ad to trigger the menu (pictured below).
- Choose how you would like to filter the results by: Images, Texts, Headlines, or Link Description to see which option is performing best in each category.
- Looking to the right of the ad list you can see each ad's results and use the arrows at the top to scroll the view to different metrics like CPC and CPM, for each individual ad.
Once you are able to view the data, it is important to identify the best performing assets in order to create new combinations.
In the above image, we can see that the Dynamic Creative ad has generated several different ads from the input texts and images. Filtering by image, it appears the top image has generated 7 sales, while the bottom image has generated 0. All result metrics can be compared in this way to identify the best performing ad elements.
(Read the linked article for more information on the benefits of Dynamic Creative Ads)
How to view Single or Carousel Ad results
- Click the Ad set (in the example image below the Audience that would be clicked would be "Branity- Feb add to cart"). This will reveal the ads below the audience.
- Below each ad different Single or Carousel ad is named ad 1, ad 2, ad 3, ad 4.
- Looking to the right you can see each ad's results and use the arrows at the top to scroll the view to different metrics like CPC and CPM, for each individual ad.
Once you can visually see the data you should be looking to identify the best overall performing ad.