The ads at the bottom of your funnel will be shown to potential customers who are deep in your funnel and interested in your brand.
These ads should keep your products top of mind to encourage conversions. And maybe even "sweeten the deal" by:
- Sharing discounts
- Offering free shipping
- Announcing an offers
- Cross-selling and up-selling
- It may be a good time to use an Intro Card.
Bottom of Funnel ad examples