Product filtering can allow you zoom in on specific visitors and their behavior on your site, and create ads that more specifically target their interests. Here are a few things to keep in mind when Product Filtering.

  • Don't make product sets too specific. Try to choose at least 4 in-stock items that are not variants of the same item.

  • Create product sets from broad categories in your store like All Women's Shoes, All Children's Clothing, or All Products Under $50 to ensure you will have enough specific traffic.

  • Filters aren’t case sensitive. Filtering for the brand “Nike” will also include items from “nike”.

  • If you have a large inventory, don’t apply many filters with "contains" or "does not contain" logic because they may slow down filtering.

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