In your Middle Funnel you can use the specific page feature to segment your visitors based on which pages of your store they've viewed.
By creating distinct messages to retarget visitors who read your blog, watched a video, or checked out a specific product category (only a few examples but there are many more!) you are able to build ads that will continue the conversation with your prospective customers in a much more relevant and impactful way.
- enter your middle funnel and edit or create an audience.
- Choose the Specific page visitors option when creating your middle funnel audience.
Then you can create specific inclusions and exclusions in the menu that appears.
First, you will need to enter keywords or URLs that you want to use to define your segments.
+ And also allows you to create multiple inclusion/exclusion statements.
Then you have the option to enter Keywords or URLs for pages to exclude.