Launch your Bottom of Funnel Campaign:
- Check out an example to conceptualize your bottom-funnel retargeting ads.
- Start building your campaign by clicking Create Campaign in your Bottom Funnel and choose or customize your retargeting audience.
- Create Dynamic Texts and make sure your ads look their best.
- Try building a few different Intro Cards to show a specific image, message, or discount to catch attention, or sweeten the deal before showing the Dynamic Product.
- Make sure your store’s product images are optimized to be shown via carousel ads or set up product image cropping.
- If you have different product categories or lots of traffic, create Product Sets and use them to segment your retargeting ads on a granular level.
- Use product sets to Cross-sell, Upsell, or Segment your retargeting!